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Contentions

What Hath Talk Radio Wrought?

Michael Medved, the polymathic conservative writer, has worked for the past dozen years as a radio talk-show host. Unlike many of his fellow conservative talk-show hosts, he has not spent the past year and a half in a toxic rage against immigration. Nor has he concluded that John McCain represents a dagger aimed at the heart of the Right.

In a brave post on his blog, Medved posits that McCain’s victory in South Carolina (along with the strong showing of Mike Huckabee) represents a threat not to conservatism but rather to the viability and influence of talk radio, and that the wound is self-inflicted:

For more than a month, the leading conservative talkers in the country have broadcast identical messages in an effort to demonize Mike Huckabee and John McCain. If you’ve tuned in at all to Rush, Sean, Savage, Glenn Beck, Laura Ingraham, Mark Levin, Hugh Hewitt, Dennis Prager, and two dozen others you’ve heard a consistent drum beat of hostility toward Mac and Huck.

As always, led by Rush Limbaugh (who because of talent and seniority continues to dominate the medium) the talk radio herd has ridden in precisely the same direction, insisting that McCain and Huckabee deserve no support because they’re not “real conservatives.”

A month ago, the angry right launched the slogan that Mike Huckabee is a “pro-life liberal.” More recently, after McCain’s energizing victory in New Hampshire, they trotted out the mantra that the Arizona Senator (with a lifetime rating for his Congressional voting record of 83 percent from the American Conservative Union) is a “pro-war liberal.”

Well, the two alleged “liberals,” McCain and Huckabee, just swept a total of 63 percent of the Republican vote in deeply conservative South Carolina. Meanwhile, the two darlings of talk radio — Mitt Romney and, to a lesser extent, Fred Thompson—combined for an anemic 31 percent of the vote….In other words, even among the most right wing segment of the South Carolina electorate, talk radio failed – and failed miserably – in efforts to destroy and discredit Huckabee and McCain.

As the campaign moves forward, my colleagues in talk radio (along with program directors, general managers, advertisers and the other segments of our industry) ought to reconsider the one-sided, embittered negativity toward two of our four surviving candidates for President….

South Carolina demonstrates the utter ineffectiveness of concerted efforts by the conservative media elite to derail the campaigns of two popular candidates. Continued efforts in that direction will prove no more effective, and will hurt both our industry and the Republican Party.

In other words, the talk radio jihad against Mac and Huck hasn’t destroyed or even visibly damaged those candidates. But it has damaged, and may help destroy, talk radio.



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