Commentary Magazine


McCain Unplugged

Lots of ads are out from the Republican side today. Romney, after a few days of Mr. Fix-It messaging, is back to flashing his conservative bona fides with this TV spot. He makes good use of his conservative endorsements, but then ends with a line from the Boston Globe–his liberal hometown paper which endorsed his rival McCain and criticized his every policy revision (not to mention his choice of lawn services). Odd.
The bigger splash comes from McCain, who offers up two video contributions. The first is his TV interview this morning in which he lambastes Hillary for “waving the white flag” on Iraq. The second is a clever web ad in which he calls himself “the Democrats’ worst nightmare.” (Actually, that may be Bill, as others have pointed out, but I digress.) The ad makes the electability argument, which is exceptionally strong, given that McCain in current polling narrowly beats both Democratic contenders while Romney loses to them by double digits. And it also serves the “bonding with the base” purpose for a candidate who is often criticized for being too friendly with conservatives’ Democratic foes. Both McCain offerings are being praised by conservative blogs, just the places he should be cultivating.