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Re-branding Capitulation

The Dutch were arguably the first to harness the capital and military potential of the sea and establish a muscular free-trade empire; England followed, and then the U.S. In accordance with a simple timeline school of history the undoing of Dutch culture should proceed that of England or America. Sometimes history can be frighteningly simple.

Britain’s Daily Telegraph reports that Dutch Catholics have “re-branded” the Lent fast “Christian Ramadan.” Martin Van der Kuil, director of the Catholic charity Vastenaktie said, “The image of the Catholic Lent must be polished. The fact that we use a Muslim term is related to the fact that Ramadan is a better-known concept among young people than Lent.”

Meanwhile, the second great sea power lays the groundwork. The archbishop of Canterbury, Rowan Williams, has recommended that England formally adopt certain aspects of shari’a law to “help maintain social cohesion.”

Williams’ sentiment is echoed by Van der Kuil, who said of Lent and Ramadan: “The agreements are more striking than the differences. Both for Muslims and Catholic faithful the values of frugality and spirituality play a central role in this tradition.”

As this plays out, former Dutch MP Ayaan Hirsi Ali, who was forced to flee the Netherlands under Islamist death threats, can’t find her way to the “social cohesion” of an interfaith Europe. She’s going from country-to-country in the hopes of convincing a government to protect her from would-be assassins. Hard to say what her chances are in Denmark, where police just arrested three men plotting to kill a cartoonist who drew a picture of the Prophet Mohammad.

The “re-branding” of Lent is really a re-defining of several things: Catholicism, European culture, and the fate of nations. “Re-branding” is one of those weaselly terms common to market-driven societies such as the Netherlands, Great Britain, and the U.S.. What’s really happening isn’t marketing, but product development: Anglican shari’a and Catholic Ramadan. When some version of this trend hits America, us savvy consumers should at least be able to call it by its name.


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