Commentary Magazine


Contentions

McCain’s Pivot

Most candidates face a challenge going from a primary (where they have appealed to their base) to the general election (where they must offer more centrist message). John McCain is fortunate in that his primary message is his general election message. No significant policy readjustments appear needed to capture moderates and independents. Indeed, the pressure on McCain has been to go back and become more conservative to satisfy disgruntled elements on the Right–a plea he so far has ignored.

The challenge McCain does face is beefing up his domestic policy positions. Many voters suspect, I think, that McCain lacks interest in domestic matters. The flap with Mitt Romney over whether McCain admitted his lack of economic expertise only re-enforced this concern. On Tuesday, McCain began to address this problem with a detailed speech on the housing crisis. He generally got positive reviews from market-oriented commentators and avoided sacrificing conservative economic principles in the rush to soothe nervous voters/home owners.

This speech cannot be an isolated set piece. In his stump speech and town hall meetings McCain needs to talk fluently and frequently on the economy, free trade, and healthcare. (As to the latter, he actually has a very interesting proposal that addresses affordability and access to health insurance without a government mandate.)

His choice of a VP might also help. While McCain cannot appear to be subcontracting out his economic policy responsiblities, it would be wise to select someone with economic expertise, especially in the regulation of financial institutions or in budget and trade policy.

But make no mistake: McCain must convince voters he is knowledgable and engaged on domestic policy. Having substantially assisted in promoting and defending the surge, he may now be a victim of its success. Voters are turning their attention away from Iraq (which is receding from the front pages, except for the occasional acknowledgment of “grim milestones” like the 4000th casualty last week) and looking for answers on domestic issues.



Join the discussion…

Are you a subscriber? Log in to comment »

Not a subscriber? Join the discussion today, subscribe to Commentary »





Welcome to Commentary Magazine.
We hope you enjoy your visit.
As a visitor to our site, you are allowed 8 free articles this month.
This is your first of 8 free articles.

If you are already a digital subscriber, log in here »

Print subscriber? For free access to the website and iPad, register here »

To subscribe, click here to see our subscription offers »

Please note this is an advertisement skip this ad
Clearly, you have a passion for ideas.
Subscribe today for unlimited digital access to the publication that shapes the minds of the people who shape our world.
Get for just
YOU HAVE READ OF 8 FREE ARTICLES THIS MONTH.
FOR JUST
YOU HAVE READ OF 8 FREE ARTICLES THIS MONTH.
FOR JUST
Welcome to Commentary Magazine.
We hope you enjoy your visit.
As a visitor, you are allowed 8 free articles.
This is your first article.
You have read of 8 free articles this month.
YOU HAVE READ 8 OF 8
FREE ARTICLES THIS MONTH.
for full access to
CommentaryMagazine.com
INCLUDES FULL ACCESS TO:
Digital subscriber?
Print subscriber? Get free access »
Call to subscribe: 1-800-829-6270
You can also subscribe
on your computer at
CommentaryMagazine.com.
LOG IN WITH YOUR
COMMENTARY MAGAZINE ID
Don't have a CommentaryMagazine.com log in?
CREATE A COMMENTARY
LOG IN ID
Enter you email address and password below. A confirmation email will be sent to the email address that you provide.