Commentary Magazine


Contentions

Independents

John McCain has been focusing on independent voters of late with his global warming message and attempts to highlight differences with George W. Bush on the economy (by backing a home mortgage bailout) and foreign policy (by stressing multilateralism). Both he and Barack Obama will have their challenges in making the case with independents.

I am as skeptical as the next person when it comes to focus groups (they are self-selecting and sound suspiciously too informed and too sound-bite savvy). But the one described here sounds reasonable. Obama’s biggest problem: convincing them he’s not a wacky Left wing elitist. McCain’s: convincing them he’s not another George W. Bush.

So what does Obama do? He starts wearing that flag lapel pin and throws in a lot of patriotic talk. And if he’s smart he’ll steer clear of Clinton as a VP. According to this focus group, she’s ballot box poison with independents, even if she might calm frayed nerves in the Democratic Party.

And what’s McCain’s best tactic? Lots of YouTube moments of bipartisan praise, stressing his record of making deals with Democrats, some full-out attacks on Bush’s mismanagement of the Iraq war and Katrina, and plenty of appeals on conservative cultural issues.

All this raises a question: What’s the silliest thing each could do?

There has been some buzz that Obama will go after Republican women by using the abortion issue. That, for a candidate who has high negatives among social conservatives and who can easily be painted as an extremist on the issue (e.g. he was quite vocal in his criticism of the Supreme Court’s partial birth abortion ruling, for example), could cause more problems than it solves.

For McCain, it would be relying on his biography to the exclusion of issues (voters do care about their own pocket-book concerns), and allowing his team’s new-found fixation on whining about media coverage to go unchecked (voters don’t care about the media, and working-class independent voters don’t like complainers).


Join the discussion…

Are you a subscriber? Log in to comment »

Not a subscriber? Join the discussion today, subscribe to Commentary »





Welcome to Commentary Magazine.
We hope you enjoy your visit.
As a visitor to our site, you are allowed 8 free articles this month.
This is your first of 8 free articles.

If you are already a digital subscriber, log in here »

Print subscriber? For free access to the website and iPad, register here »

To subscribe, click here to see our subscription offers »

Please note this is an advertisement skip this ad
Clearly, you have a passion for ideas.
Subscribe today for unlimited digital access to the publication that shapes the minds of the people who shape our world.
Get for just
YOU HAVE READ OF 8 FREE ARTICLES THIS MONTH.
FOR JUST
YOU HAVE READ OF 8 FREE ARTICLES THIS MONTH.
FOR JUST
Welcome to Commentary Magazine.
We hope you enjoy your visit.
As a visitor, you are allowed 8 free articles.
This is your first article.
You have read of 8 free articles this month.
YOU HAVE READ 8 OF 8
FREE ARTICLES THIS MONTH.
for full access to
CommentaryMagazine.com
INCLUDES FULL ACCESS TO:
Digital subscriber?
Print subscriber? Get free access »
Call to subscribe: 1-800-829-6270
You can also subscribe
on your computer at
CommentaryMagazine.com.
LOG IN WITH YOUR
COMMENTARY MAGAZINE ID
Don't have a CommentaryMagazine.com log in?
CREATE A COMMENTARY
LOG IN ID
Enter you email address and password below. A confirmation email will be sent to the email address that you provide.