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Fighting Back

The White House and the McCain campaign are both turning up the heat on mainstream media outlets, challenging their inaccuracies and going public with their complaints. In theory this sounds like a fine idea, a much needed correction to the obvious biases and just flat-out inaccuracies that any serious observer of news coverage can spot. And there is no easier way to “bond” with the conservative base than to rail against the liberal media, as John McCain did effectively with the New York Times’ lobbyist story.

But, at least with regard to the McCain campaign, dangers lurk. Their opponent, of course, is Barack Obama–not the media. The “story of the day” is ideally not “McCain attacks CNN for bias,” but “Obama gets trapped in foreign policy misstatement.” For better or worse, the public doesn’t care much about media bias. Nor does the “everyone is out to get Republicans” meme appeal to most voters (many of whom would like to “get” those same Republicans).

It was, it seems, many conservatives and the McCain camp itself which ripped Obama for objecting to press scrutiny on Rezko and Wright. The contrast between McCain–who plunges into media scrums–and Obama–who shrinks from pressers–is an effective one, if the McCain message is transparency, openness and determination under fire. But it doesn’t help to turn around and bellyache that the coverage is insufficiently supportive.

This is a tightrope for the McCain camp: to walk the line between exposing media unfairness and keeping their eye on the ball. Frankly, there is a great deal in mainstream media coverage– whether of Obama’s latest conflict-of-interest problem or of his fumble on Iran–which has been exceedingly fair to the McCain camp. And in our current media universe, the McCain people may have an easier time than any other Republican presidential candidate in political history in getting their message out. After all, Ronald Reagan managed to get elected twice in a media environment utterly dominated by three networks and a handful of openly oppositional newspapers.


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