One remarkable aspect about John McCain’s political surge is that it has largely been due to advertising that is very light-spirited. The “celebrity” ad that began the turnaround was comic in tone; so too were the two ads that followed it; and now the McCain people have issued a peppy and upbeat ad featuring an attractive former Hillary supporter who is now going to vote for McCain. Where is the light-heartedness in the Obama ads? There’s something oddly reminiscent here of the way in which Obama never, ever smiled during the debates with Hillary or during his speeches. He just doesn’t have a light touch.
advanced search
May 2013
-
Articles
-
"My Negro Problem-and Ours" at 50
Norman Podhoretz -
Gay Marriage, the Court, and Federalism
Tara Helfman -
The Spirit of '75?
Algis ValiunasAn audacious, and wrong, argument about the American Revolution.
-
In Praise of Sheryl Sandberg
Christine RosenThe controversial Facebook executive's book is exactly the right kind of self-help.
Fiction
-
Onto a Good Thing
Joseph Epstein
Politics & Ideas
-
The Bureaucrat-Driven Life
Heather Wilhelm -
The Making of an Education Reformer
Sohrab Ahmari -
Bork's Watergate
James Rosen -
Dear Prudence
Paul O. Carrese -
Whose Accomplishments?
Mona Charen
Culture & Civilization
-
The Parenting Trap
Dana Mack -
George Saunders, Anti-Minimalist
Fernanda Moore -
A Chekhov in Training
Terry Teachout -
What Ailes the Liberal Media?
Andrew Ferguson
John Podhoretz
-
Taking Obama's Foreign Policy Seriously
John Podhoretz
Threat Assessment
-
More Genocide Threats from Iran
Jonathan S. Tobin
Letters
-
Denying Jewish Peoplehood-and Reality
Our ReadersResponses to Robert S. Wistrich's "The Changing Face of Anti-Semitism"
-
Gun Laws, Crime, and Freedom
Our ReadersResponses to Benjamin Domenech's "The Truth About Mass Shootings and Gun Control"
-
Don't Confuse Principle and Pose
Our ReadersResponses to Matthew Continetti's "Poseur Politics in the Era of Obama"
-
Jews and Sports
Our Readers
Enter Laughing
-
Get Our Free Newsletter
