Commentary Magazine


Last Night: An Audience 33 Percent Larger

Maybe it was the difference between a Friday and a Thursday night or maybe the MSM — just as they did for her Convention speech — built such anticipation into the event that they inadvertantly delivered Sarah Palin a huge audience over which to cast her spell. Whatever the reason, it seems that the VP debate beat last week’s presidential debate’s ratings by 33%,  based on preliminary returns.

If you believe Frank Luntz’s focus group (I am skeptical of these things, since the participants all talk in soundbites worthy of the best TV talking-heads) or at least agree with many pundits that “you betcha” Palin far exceeded all expectations, then the big audience is a good thing for the McCain-Palin ticket.