On Saturday, the New York Times published an obituary for Lou Dorfsman, the designer responsible for CBS’s brand identity for over 40 years. Accompanying the article was a photo of Dorfsman proudly standing in front of the giant wall sculpture he created for the company cafeteria.
Called “Gastrotypographicalassemblage,” the artwork mashes together the names of menu items in a hotchpotch of typefaces. As ugly an agglutination as its title, the piece is an example of the pervasive design clutter that causes visual indigestion.
