Commentary Magazine


Dyspeptic Design

On Saturday, the New York Times published an obituary for Lou Dorfsman, the designer responsible for CBS’s brand identity for over 40 years.  Accompanying the article was a photo of Dorfsman proudly standing in front of the giant wall sculpture he created for the company cafeteria.

Lou Dorfsman with Gastrotypographicalassemblage

Called “Gastrotypographicalassemblage,” the artwork mashes together the names of menu items in a hotchpotch of typefaces.  As ugly an agglutination as its title, the piece is an example of the pervasive design clutter that causes visual indigestion.