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The Dumbest Campaign Strategy Ever?

Last week, we witnessed Joe Sestak’s lawyer fail to get Comcast to pull ECI’s ad. In doing so, Sestak only succeeded in calling attention to the problematic aspects of his stance toward Israel, most particularly his CAIR speech in 2007. (J Street has not replied to my queries as to whether the group had read the speech before endorsing Sestak, whether it agreed with Sestak’s praise of CAIR, and whether J Street believes CAIR has ties to Hamas and Hezbollah.) But this is not an isolated gambit. Trying to shut up his critics appears to be his entire media strategy so far. The local Pennsylvania press reports:

Two Pittsburgh-area television stations have put ads attacking Senate candidate Rep. Joe Sestak back on the air after yanking them earlier this week.

The U.S. Chamber of Commerce had bought the ad time on 21 stations across Pennsylvania, but the Sestak campaign protested as inaccurate the portions of the spot in which the organization accuses Mr. Sestak of voting with House Speaker Nancy Pelosi, D-Calif., 100 percent of the time.

WPGH and WPMY, sister stations owned by Sinclair Broadcasting, pulled the ads from the air for a day, but reversed course today, said Bill Miller, the Chamber’s senior vice president of political affairs.

Once the business group contacted the stations to explain the claims, the ad was reinstated, Mr. Miller said. Arguing that the ad was false, the Sestak campaign cited a recent vote against an amendment on the DISCLOSE Act — a bill to restrict campaign financing — as evidence that Mr. Sestak is not always in line with the Ms. Pelosi, and thus claiming the ad is false.

Now get this: Sestak’s argument for pulling the ad was that he hasn’t voted 100 percent of the time with Pelosi – only 97.8 percent. OK, this just isn’t very bright. He’s now done a bang-up job of reinforcing the argument that it’s a bad thing to be a rubber stamp for Pelosi. And he’s heightened the awareness that he’s one of the chief rubber-stampers. Pat Toomey’s campaign was clearly delighted:

“There’s a good reason why all of the television stations aren’t buying Joe Sestak’s laughable complaint,” Toomey spokeswoman Nachama Soloveichik said. “It’s because it simply isn’t true. Over his 3 1/2 years in Congress, Joe Sestak has marched in lockstep with liberal Nancy Pelosi, voting for all the major elements of her leftwing agenda, from serial bailouts, to government-run health care, to a cap-and-trade energy tax, to ballooning deficits, to billions of dollars in new tax increases. No wonder Congressman Sestak doesn’t want Pennsylvanians to see the ad.”

That’s just a layup for the Toomey camp. So what is Sestak thinking? Got me. You can’t simply stifle the opposition when they remind voters of inconvenient facts, whether it is on domestic or foreign policy. But it is interesting to know that association with Nancy Pelosi strikes fear in the hearts of even the most liberal Democrats.


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