Commentary Magazine


Contentions

Ads Like You’ve Never Seen

Jack Conway isn’t going to win the Kentucky Senate race, but he will be remembered as the candidate with the single worst ad in the 2010 midterm cycle. How do we know? Well, it gave birth to one of the most effective counterpunches – a montage of liberal Democrats ripping Conway for attacking Rand Paul’s religious beliefs.

Howard Kurtz at his new Daily Beast perch observes that Conway’s is only the worst of a bad lot. It’s been an especially nasty season for Democratic ads:

We’re talking ugly stuff here …

“The party is doing stuff that is too hot for candidates,” says Evan Tracey, who tracks television advertising as president of the nonpartisan Campaign Media Analysis Group. “You see ad after ad going at them right between the eyes. It’s personal, it’s cutting. It’s ‘here’s what we found in the oppo dump and we’re going to put it in the worst light possible.’”

Kurtz provides a useful compendium of some of the more outlandish ones. He observes that the ads “represent the kind of scorched-earth tactics that strategists employ when their clients are in danger of losing, and losing big. The party is spending heavily on these aerial attacks.” Yes, negative ads sometimes “work,” but by going beyond the bounds of normal political combat, the candidates, like Conway, risk making themselves appear desperate and ethically challenged. And to the degree that independents hate partisanship, these ads are likely to be a major turnoff.

On the bright side, it does seem that the mainstream media and liberal punditocracy are embarrassed by all this. Alas, they had hoped for so much more from the Hope ‘n Change president.


Join the discussion…

Are you a subscriber? Log in to comment »

Not a subscriber? Join the discussion today, subscribe to Commentary »





Welcome to Commentary Magazine.
We hope you enjoy your visit.
As a visitor to our site, you are allowed 8 free articles this month.
This is your first of 8 free articles.

If you are already a digital subscriber, log in here »

Print subscriber? For free access to the website and iPad, register here »

To subscribe, click here to see our subscription offers »

Please note this is an advertisement skip this ad
Clearly, you have a passion for ideas.
Subscribe today for unlimited digital access to the publication that shapes the minds of the people who shape our world.
Get for just
YOU HAVE READ OF 8 FREE ARTICLES THIS MONTH.
FOR JUST
YOU HAVE READ OF 8 FREE ARTICLES THIS MONTH.
FOR JUST
Welcome to Commentary Magazine.
We hope you enjoy your visit.
As a visitor, you are allowed 8 free articles.
This is your first article.
You have read of 8 free articles this month.
YOU HAVE READ 8 OF 8
FREE ARTICLES THIS MONTH.
for full access to
CommentaryMagazine.com
INCLUDES FULL ACCESS TO:
Digital subscriber?
Print subscriber? Get free access »
Call to subscribe: 1-800-829-6270
You can also subscribe
on your computer at
CommentaryMagazine.com.
LOG IN WITH YOUR
COMMENTARY MAGAZINE ID
Don't have a CommentaryMagazine.com log in?
CREATE A COMMENTARY
LOG IN ID
Enter you email address and password below. A confirmation email will be sent to the email address that you provide.