Chris Christie’s latest YouTube hit demonstrates the qualities that are defining his public persona and causing many a conservative to wonder whether he is “the guy” to take on Obama. (He insists he isn’t, but the conservative buzz about him has only grown.) In this clip, Christie methodically reels off a list of nonsense bills on which the New Jersey legislature has spent time, all the while ignoring major issues like property-tax relief and pension reform. Yes, what he is saying is important, but it is the how he is saying it that makes him a rising star.
His background as a U.S. attorney certainly comes through: the use of vernacular, the good humor, the methodical pacing. If the GOP wants to deliver some tough medicine in the next few years — on entitlement reform, spending discipline, etc. — they’d better find an appealing messenger and a down-to-earth manner of delivering the message.
Christie may actually mean what he says and may refuse to run. But the other 2012 contenders should take note. If you want to win an election and a mandate, you will need more than a clipboard and PowerPoint presentation. Politics is serious stuff, but it is also about performance. And with the exception of Sarah Palin, there isn’t any Republican contender for 2012 in sight who looks like he is having fun out there. There’s more to politics than a telegenic personality, a good sense of humor, and a flair for the dramatic, but none of these qualities hurt. Republican voters should look for a suitably conservative message, but they will inevitably be swayed by the skill and appeal of the messenger himself.