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The BDS Movement’s War on Hummus

As I wrote last week, the U.S. version of the anti-Israel Boycott, Divestment, and Sanctions (BDS) movement has been a resounding failure since its inception. Even the most radical college campuses have ignored its calls to divest from Israel.

Apparently realizing that traditional boycotts haven’t caught on, some BDS activists at Princeton University have launched a new campaign to increase “consumer choice” in the college food court. They say they want to expand the number of hummus brands sold on campus, arguing that the current product, Sabra, supports “crimes” against Palestinians:

The Princeton Committee on Palestine has sponsored a referendum in next week’s USG elections that asks Dining Services to sell an alternative to Sabra hummus in all its retail locations on campus.

PCP started a petition in support of the referendum last Thursday. More than 200 students have signed it, the threshold for getting a referendum on the ballot.

“The Princeton Committee on Palestine objects to the fact that Sabra is the only hummus brand that is offered in most University stores and that students who wish to eat this traditional Arab food are forced to buy a product that is connected to human rights abuses against Arab civilians,” [PCP President Yoel] Bitran wrote in a statement concerning the issue.

“This lack of choice is particularly egregious and violent for Princetonians of Arab descent, who cannot eat the food that is quintessential to their culture unless they are willing to support crimes against their own people,” the statement continued.

According to BDS activists, Sabra contributes to “human rights violations” against Palestinians, since it is partially owned by a company that supports the IDF.

I see no problem with increasing the options of hummus brands at a university, but that’s not what this campaign is about — it’s about creating the false impression that Princeton students support the de-legitimization of Israel. Students voting on the referendum may not even realize that it has anything to do with the divestment movement, since its vague wording contains no hint of a political motive. The referendum reads that, “On behalf of the student body, the USG will make a formal recommendation to University Dining Services that it offer an alternative to Sabra hummus in all University retail locations.”

Despite the deceptive language, it looks like there is still a pretty sizable campus opposition to the referendum. A pro-Israel group called the Tigers for Israel has created a Facebook group opposing it, which had nearly 2,000 members as of last week.

And even though this campaign isn’t an actual boycott, expect BDS activists to make overblown claims about Princeton’s successful “divestment” from Israel if the referendum actually passes. Over at MondoWeiss, Adam Horowitz has already declared “another win” for the BDS movement, after DuPaul University announced that it would stop selling Sabra two weeks ago. (Alas, his enthusiasm was premature, as the school reinstated the sale of the hummus a few days later).


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