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Mark Zuckerberg as Time‘s ‘Person of the Year’: A Brilliant Choice

As is always the case, it seems, Time magazine’s selection of Facebook founder and CEO Mark Zuckerberg as Person of the Year is generating scorn and outrage from people who had their own candidates — the Tea Partier, for example, or Julian Assange, or Kim Kardashian (my choice). This is silly (yes, so is my choice). As is often the case, the true Person of the Year is the president of the United States, and Time picked Obama two years ago; it doesn’t want to get boring. In any case, the magazine rarely makes its choice based solely on whom it thinks is the dominant news or power figure. (When it makes a selection based on newsworthiness without paying heed to the sense people have that it is a kind of news Oscar, Time courts a kind of controversy its editors and business side generally don’t like at all. The magazine received tens of thousands of letters protesting its choice in 1979 of Ayatollah Khomeini, for example.)

In point of fact, Zuckerberg is a brilliant selection. He has changed the daily habits and practices of hundreds of millions of people in a shockingly short time (Facebook is all of five years old). Despite the claims that Facebook endangers marriages and encourages bullying and all that — all of which simply represents an adaptation of pre-Facebook human failings to a new technology rather than a wholly new form of destructive interaction — it seems to me to be far more benign than malign. In any case, its creation and success are significant events in the history of capitalism, communications, and social relations, and Zuckerberg is more likely than most leaders alive today to be remembered 100 years from now as a hinge figure in history. He may, in other words, be something more than simply Person of the Year.



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