The 2010 cable news ratings are in — and it was an unprecedented rout.
FOX News has the top dozen rated shows on cable news. Thirteen FOX News programs draw more than 1 million viewers; three draw more than 2 million; and one program, The O’Reilly Factor, draws more than 3 million. In fact, the 11:00 p.m. repeat of The O’Reilly Factor, which ranks eighth (1.41 million viewers), easily outdistanced the top-rated program on MSNBC, Countdown with Keith Olbermann, which ranked 13th (1.035 million viewers).
CNN’s top-rated show, Larry King Live, finished at number 18 (672,000 viewers). Things were so bad for CNN in 2010 that Nancy Grace of Headline News ranked ahead of King, who has now retired from his nightly hosting duties.
The genius of Roger Ailes is that he not only brought the network to the top but, once there, continued to build on its dominance. We’ve never seen anything quite like this. It’s no wonder that FOX News provokes such envy and animus from its competitors. They not only can’t beat FOX News; they can hardly compete with it anymore.