The divorce between Keith Olbermann and MSNBC is no surprise. Mr. Olbermann is a notoriously difficult personality; he left on bad terms with ESPN, FOX sports, and now, for a second time, MSNBC.
Olbermann proved to be a ratings draw for MSNBC and helped it secure a solid second place among cable news networks — far behind FOX but still ahead of CNN. Yet higher ratings came at a high cost. Olbermann’s presence stained the journalistic reputation of not only MSNBC but also NBC News. After all, it was the home for, and gave a platform to, an individual who embodied liberalism at its most enraged, most extreme, and most irresponsible. Moreover, for a time Olbermann was not simply a commentator for MSNBC; he was also (with Chris Matthews) an anchor for its political coverage. Having Olbermann as one of the stars in NBC’s journalistic galaxy revealed its biases and also made them more pronounced.
One other thing is worth calling attention to — Olbermann’s statement, in his final broadcast, that Tim Russert was Olbermann’s “greatest protector and most indefatigable cheerleader.”
Since Tim died in 2008, it’s impossible to know whether he would agree with Olbermann’s characterization. But count me a skeptic.
We know Russert was himself an outstanding journalist, a man of impressive fairness who cared deeply about NBC’s reputation. It has also been widely reported that one of Russert’s best friends, Tom Brokaw, felt that Olbermann was doing significant damage to MSNBC. (“After Russert died and Brokaw appointed himself the custodian of the Russert legend, he began beating on Steve Capus and Jeff Zucker and Jeff Immelt that MSNBC was an embarrassment,” one source familiar with the inner workings of the newsroom has said.)
Is it possible that Russert saw in Olbermann what no other serious person did? Could Russert have actually considered Olbermann a jewel in the NBC News crown? Perhaps. But it would take a lot more for me to believe Russert was an “indefatigable cheerleader” for Olbermann than simply Olbermann’s claim that this was the case. After all, Olbermann fashioned himself as not simply a journalist but a modern-day Edward R. Murrow, which tells you everything you need to know about the scale of his self-deception and conceit.