Commentary Magazine


Contentions

Will Obama’s 2008 Popularity Work against Him?

Although polls show President Obama falling out of favor with the general public, he still has a 55 percent approval rating among 18-29 year olds. Clearly a lot of young people like him. But will that be enough to win their campaign support?

Obviously there will be plenty of young Democratic and liberal activists who will hit the campaign trail for him. But back in 2007 and 2008, Obama wasn’t just promoted by partisans, but also by the popular culture. That, along with his last campaign’s highly distinctive branding, could end up working against him.

Students didn’t just wear Obama tees during the last election because they liked his politics. They wore them because the shirts were wildly popular. Obama picked up countless celebrity endorsements, music videos and tabloid magazine covers–all free publicity, and most of it unhesitatingly positive.

The problem with the Obama-craze of 2008 is that trends go out of style. Looking back, Obama’s extreme popularity now comes off as dated, even a bit corny. He’ll probably still win the youth vote. But it seems far less likely that ordinary, non-political college students will walk around looking like a free billboard for the Obama reelection bid. It will be up to his campaign to make up for the loss of cheap publicity.



Join the discussion…

Are you a subscriber? Log in to comment »

Not a subscriber? Join the discussion today, subscribe to Commentary »





Welcome to Commentary Magazine.
We hope you enjoy your visit.
As a visitor to our site, you are allowed 8 free articles this month.
This is your first of 8 free articles.

If you are already a digital subscriber, log in here »

Print subscriber? For free access to the website and iPad, register here »

To subscribe, click here to see our subscription offers »

Please note this is an advertisement skip this ad
Clearly, you have a passion for ideas.
Subscribe today for unlimited digital access to the publication that shapes the minds of the people who shape our world.
Get for just
YOU HAVE READ OF 8 FREE ARTICLES THIS MONTH.
FOR JUST
YOU HAVE READ OF 8 FREE ARTICLES THIS MONTH.
FOR JUST
Welcome to Commentary Magazine.
We hope you enjoy your visit.
As a visitor, you are allowed 8 free articles.
This is your first article.
You have read of 8 free articles this month.
YOU HAVE READ 8 OF 8
FREE ARTICLES THIS MONTH.
for full access to
CommentaryMagazine.com
INCLUDES FULL ACCESS TO:
Digital subscriber?
Print subscriber? Get free access »
Call to subscribe: 1-800-829-6270
You can also subscribe
on your computer at
CommentaryMagazine.com.
LOG IN WITH YOUR
COMMENTARY MAGAZINE ID
Don't have a CommentaryMagazine.com log in?
CREATE A COMMENTARY
LOG IN ID
Enter you email address and password below. A confirmation email will be sent to the email address that you provide.