In late May, I wrote about an informal survey of recent college graduates that showed a major drop in support for President Obama since 2008, with only 27 percent of respondents saying they would definitely vote for Obama in the next election. Although the survey seemed a little too optimistic, it attracted a lot of media attention at the time, because it was the only recent attempt (as far as I have found) to look into whether enthusiasm for Obama has decreased among young voters since 2008.
Recent college graduate Joseph Maddalone, the founder of executive recruitment firm Maddalone Global and the organizer the survey, spoke to me about some of the impressions he got from interviewing 500 young people about their views on the 2012 election. According to Maddalone, many told him that they have become disillusioned with Obama since 2008. “This demographic is ‘in play’ in 2012,” he told me. “I don’t think we are sure who we will vote for . . . but we just know what we are seeing now is suboptimal.” Here were his take-aways from the survey:
1. Many young people are frustrated by Obama’s failure to deliver on the lofty promises of his campaign. Maddalone said that many people he surveyed noted Obama’s soaring campaign rhetoric from 2008. “However, as I spoke with these same Obama supporters three years later, there is a tremendous amount of disappointment,” he said According to Maddalone, many got caught up in the high expectations of Obama’s 2008 campaign, and are now frustrated that they haven’t seen a noticeable improvement in their lives since then. The problem, Maddalone said, was one of “overpromising and underdelivering.”
2. The priorities of young Obama voters have changed since 2008. “After speaking with many young professionals that supported President Obama in 2008, there has definitely been a shift in opinion,” Maddalone said. “The general consensus seemed to be as we transition from college the work force, our decision making process changes.” Maddalone said that these young people didn’t focus on issues like taxes during the 2008 election, but now this has become a serious concern.
3. The economic problems are a growing concern. “The number one concern of the majority of the people I spoke with is the economy and spending,” Maddalone said. The economic crisis, which may not have seemed like a top issue for these voters in 2008, has hit the young demographic very hard. Many have been unable to find jobs in the subject areas they got their degrees in.
But young voters aren’t alone here. Economic issues are the top concern for independents and conservative voters. This won’t be a single-issue election, but it will be as close to it as you can get. But Republican candidates can’t just focus on the spending cuts if they want to reach out to a younger demographic. They also need to concentrate on job creation and tax cuts, which will both be major priorities to the youth in the next election.