In the current (Fall 2011) issue of the Claremont Review of Books, Ross Douthat reviews Irving Kristol’s The Neoconservative Persuasion: Selected Essays, 1942-2009. In it Ross writes this:
The art of persuasion rarely succeeds without a leap of imaginative sympathy. Identification tends to precede assent: to embrace any worldview, any philosophical position, one must first imagine oneself as the kind of person who could become a Christian or an atheist, a Marxist or a libertarian.
Thus autobiography is often the most compelling form of argument, and few polemics are quite so potent as a well-told conversion story. Whereas lesser writers merely hector the unconverted, the intellectual convert identifies with them, and inspires identification in return. As you are, I once was, he reminds the reader – a reassurance that makes it infinitely easier to proceed with the argument that As I am, you should become.
No writer understood this better than the late Irving Kristol. He was a serial convert. “I have been a neo-Marxist, a neo-Trotskyist, a neo-socialist, a neoliberal, and finally a neo-conservative,” he wrote…
Ross’s point, elegantly made, is an important one. The ability to convert others does rest, at least in part, on the ability to identify with others. It creates a degree of trust between individuals and reduces the chances of hostility. If people feel as though you can sympathize with their point of view, they’re much more likely to be open to your line of argument.




