The final results from Tuesday’s voting are not in yet, but it’s already clear it’s been a great night for Rick Santorum. The former Pennsylvania senator has won the “beauty contest” in Missouri as well as the Minnesota caucus. Even if that turns out to be balanced by a win for Mitt Romney in the Colorado caucus, the day will still be judged a big win for Santorum. This will give him a big leg up over Newt Gingrich in the competition to be the leading “non Romney” in the GOP race. But if this means the beginning of the end for Gingrich, it may also concentrate the frontrunner’s attention on his surging conservative rival. If so, that may lead to a new round of ads and statements from the Romney campaign blasting Santorum.
But the assumption that a Romney “carpet bombing” of Santorum would achieve the same result as the attacks on Gingrich that have helped derail the former speaker’s presidential hopes is mistaken. Going negative on Gingrich merely reinforced the public’s doubts of the speaker’s character and record. To try and do the same thing against a candidate who has come across as the nicest guy left in the race might boomerang on Romney.



