If you’re watching the Daytona 500 – ‘‘The Great American Race’’ – this Sunday, look out for the No. 49 Robinson-Blakeney Toyota, sponsored by the non-profit, America-Israel Racing, and driven by J.J. Yeley, one of the top drivers in NASCAR.
Conceived last year by two Charlotte, N.C., men, America-Israel racing looks ‘‘to promote awareness of and support by Americans for Israel, the only true democracy in the Middle East’’ and hopes ‘‘to educate Americans on the importance [of] the United States’ relationship with Israel through exposure provided by one of the largest spectator sports in the world.’’
The car design features a bald eagle with the national flags of the United States and Israel in its claws and an olive branch in its beak.
It may seem odd to make such a statement in sport – a realm often idealized as separate from politics. But it’s not about politics, they insist. And though advertising costs can run into the millions, they also note that it’s not a product they are trying to sell. Rather, ‘‘it’s a belief.’’ For probably the only televised sport where races are preceded by prayer, perhaps beliefs are appropriate.
The team has worked hard to qualify for the race, and hope to maintain the sponsorship throughout the season. As it happens, Daytona 500 is the only race televised in Israel. The Israeli government sent them a letter expressing excitement.
Here’s hoping they stay safe.
#49 – 7 Sevens – a jubilee of Jubilees. I don't remember if 49 is the Golden Jubilee, or if 50 is alone. nStill a jubilee of jubilees is something very special. nWonder who picked the number for this car. nGod bless and keep them and protect them and cover them, God Speed them on their way. nPsalm 91
I hope they win (in which case they should be safe).
How nice to read a bit of news that makes me smile for a change. nGod speed them, indeed!
you do realize they failed to qualify before you even made this blog post? also to call JJ Yeally one of the top drivers in nascar is a bit of a joke, look at his results from last year.