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How Big is Romney’s Money Advantage?

A few minutes ago, CNN showed a graphic of how much the two leading contenders spent on television ads in Michigan. A rough breakdown shows that Mitt Romney spent $3.1 million to $2.1 million for Rick Santorum. A 3-2 edge is a clear advantage for Romney but nowhere near the big edge he had in Florida where he literally drowned Newt Gingrich in negative broadcast advertising. Of course, these figures don’t include the funds available for organizational needs or turnout, but it demonstrates that for all of the talk of Romney’s overwhelming advantage in fundraising, Santorum has demonstrated the capacity to raise enough money to compete.

This means we shouldn’t listen too much to Santorum’s complaints about Romney buying the election if he loses. At the same time, the assumption that Romney has the resources to overwhelm his opponents if the race proves to be a long, drawn-out slugfest may also be incorrect.



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