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Rubio and the Mexican-American Vote

At CNN, Ruben Navarrette dismisses the notion that tapping Marco Rubio for the VP nomination would give Republicans an edge with Hispanic voters. Navarrette writes that the preferred status given to Cuban immigrants is a sore spot with the Mexican-American community, and that rift could become an election issue if Rubio’s the VP pick:

When it comes to immigrating to the United States, Cubans get preferred status. Thanks to the Cuban Adjustment Act, which was enacted in 1966 — or four years after Rubio’s grandfather came to the United States — Cuban refugees who flee the Island and reach the U.S. shoreline have a clear path to legal residency and eventual citizenship.

Mexican immigrants aren’t so fortunate. So when Cuban-Americans do what Rubio has done since arriving in the Senate 16 months ago and take a hard line against illegal immigration, Mexicans and Mexican-Americans have been known to cringe. After all, that’s easy for them to say. …

What good does it do the ticket for Rubio to be popular with whites and Cuban-Americans? Republicans are likely to get the majority of those votes anyway. His value is all wrapped up in how well he plays with Mexicans and Mexican-Americans. And right now, the answer is “not well.”

Navarrette’s point on the Cuban-American vote is important. While Obama swept the Hispanic vote in 2008, John McCain still won with the conservative Cuban-American community. The Romney campaign’s big electoral argument for choosing Rubio as VP would be that he could deliver Florida, and in that scenario, winning the Cuban-American vote by a landslide is redundant.

Rubio is a strong candidate and there are plenty of other reasons for Romney to consider him. He’s charismatic, serious, bridges the conservative grassroots and the Republican establishment, and has a compelling personal narrative. Of course, there are plenty of other potential VP choices out there with comparable qualities. As Karl Rove argued persuasively in the Wall Street Journal yesterday, choosing the best person for the job should outweigh political considerations when picking a VP. Rubio’s ability to help Republicans make inroads with the Hispanic vote shouldn’t be the chief factor in the equation.