Mitt Romney’s speech after the primaries last night contained language that was simple, straightforward, and at times elegant. But there was also an impressive political intelligence behind the address.
Take as examples these three sentences:
* “Everywhere I go, Americans are tired of being tired.”
* “The last few years have been the best that Barack Obama can do, but it’s not the best America can do.”
* “Tonight is the beginning of the end of the disappointment of the Obama years and the start of a new and better chapter that we will write together.”
These sentences tapped into the mood of the public, taking pre-existing sentiments of many Americans, giving voice to them, and channeling them to Romney’s advantage. While most Americans don’t dislike President Obama personally – quite the contrary — they are deeply disappointed in his record. They are tired. They are ready to move on. And they are ready to write new and better chapters in the American story.



