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Media Taking a Break from Bain-Bashing

After the Obama campaign spent the last week attacking Mitt Romney about his Bain Capital record, the Washington Post reports that they seem to be taking a break from the Bain-bashing. Obama’s two new ad spots are both positive – one is on benefits for veterans and the other is on Medicare. It seems to be a response to Democratic concerns that Obama is abandoning his principles by going “negative” (as if his 2008 campaign never got into the mud).

The Bain attacks have been a disaster for the Obama campaign so far, and some of the problems are self-created. For one, there was clearly very little messaging organization between the campaign, surrogates, and Democratic leaders. And as Peter wrote yesterday, Obama campaign spokesman Ben LaBolt’s disastrous Anderson Cooper interview also indicates that the campaign was unprepared for basic questions about the hypocrisy of the Bain attack – maybe because they never thought the normally-friendly media would even ask.

This was a major miscalculation on Obama’s part. The media isn’t jumping on Romney’s Bain record because most of the stories in the Obama ads are old news. Not only were they covered extensively during Romney’s senatorial and gubernatorial races, but they also received a lot of attention when Newt Gingrich raised the issue during the primaries. The definitive Bain articles have already been written and rewritten, and the arguments from both sides have already been exhausted. New information will undoubtedly come to light at some point, but until that happens this is all reheated news.

The more interesting story is the infighting in the Democratic Party about Obama’s negative campaigning, and the fact that Obama has accepted large donations from Bain executives while attacking the company. The Obama campaign’s mistake was failing to realize this and prepare for it before it was too late.


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