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Court Ruling Will Be Fundraising Boon

ObamaCare has lived to see another day. According to the Supreme Court ruling, the only substantial change is that the individual mandate is now considered a tax, something the Obama White House refused to admit it was.

Three hours after the decision was passed down, the Romney campaign’s spokeswoman announced they surpassed the $1 million mark in organic fundraising, mostly from small donors who, after hearing the Supreme Court’s ruling, made their way to the Romney website and clicked “Donate.” The average donation to the Romney campaign was for a little more than $115. As of yet, neither the Republican National Committee (RNC) nor the Romney campaign have sent a fundraising email based on the Supreme Court ruling. If these organic fundraising numbers are any indication, the Supreme Court’s decision on ObamaCare could be the biggest moneymaker for Republicans this election cycle.

During the ObamaCare debate in Congress in 2009, conservative groups saw a major uptick in donations. At the time, the Michael Steele led-RNC was dealing with high levels of donor mistrust after multiple stories about RNC wasteful spending and poor decision-making; thus, most conservatives chose to donate to organizations and campaigns directly. In 2009, the Heritage Foundation saw a 45 percent increase in donations and the American Enterprise Institute saw a 58 percent increase. Scott Brown ran as the 41st vote against ObamaCare and saw historic fundraising numbers for his election, raising over $1 million during a one-day moneybomb. These were incredibly strong fundraising numbers for an off-cycle year and were indicative of the high levels of donor discontent with the ObamaCare bill.

Every time it is polled, ObamaCare becomes more and more unpopular with the American people. As any good fundraiser knows, it’s easier to solicit donations from the discontented. While the Supreme Court decision may not be what conservatives were hoping for, the fundraising departments of conservative organizations and candidates are now in overdrive as Americans will now register their disappointment and frustration with their wallets.



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