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The Biggest Mistake of Campaign 2012…

…is not Mitt Romney’s handling of Bain Capital, or anything Mitt Romney has done. The biggest mistake was the one made by Barack Obama on Friday, when what you might call his now-familiar “Declaration of Interdependence” went completely off the rails. Obama’s “we’re all in this together” bit has been a feature of his speeches during the past year, as he cites the government-led activities that have made this country better—land-grant colleges and infrastructure and the social safety net. It sounds kind of uplifting, which is why he likes to say it, and it fits his general message of a country in which government plays a central role for the good of all.

But when he extended it to personal and private endeavor, the president revealed the danger of this message—to him.  “If you’ve got a business, you didn’t build that,” Obama said. “Somebody else made that happen.” Aside from the fact that this isn’t even remotely true—if you’re a taxpayer and government funds were used to “make something happen,” then by definition you paid for it—it was profoundly stupid politically. In 2007, the last year for which we have data, according to the Census Bureau, there were 21.7 million businesses in the United States with no employees—meaning they were sole proprietorships, or free-lance businesses employing only their owner. Of the six million remaining businesses in the U.S., more than 3 million had 1 to 4 employees, and 1 million had 5 to 9. So, all in all, small businesses run by one person employing fewer than ten numbered an astonishing 25 million.

This is probably the matter of greatest pride for each and every one of the people who runs that business. He or she views himself or herself as a hard-working, go-getting, scrappy individualist. And it’s likely that many of them—many, many of them—are independent voters. Certainly that was the case 20 years ago when Ross Perot scored 20 percent of the vote, overwhelmingly from small businessmen who were angered by George H.W. Bush and yet couldn’t pull the lever for Bill Clinton. America is different demographically, but the class of people to whom Perot appealed is far larger than it was then.

And a man running for national office just said of their own businesses that they “didn’t build that. Somebody else made that happen.” This statement is a colossal opportunity for Mitt Romney and will prove a suppurating wound for the president, who revealed a degree not only of condescension but of contempt for the very people who are going to decide this election.

And if there’s one thing people recognize, it’s when they are being viewed with contempt.

 


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