Commentary Magazine


The Hands That Built Those Businesses

Something seems to have clicked for Mitt Romney in the past few days. There were a few minutes when he was flailing on the tax return issue, but President Obama’s “you didn’t build that” comment appears to have reinvigorated Romney. His new web video out this morning which profiles a small business owner in New Hampshire is a prime example:

The video is great on its own, but with some tweaks and shortening it could be an absolutely brutal TV ad. Obama’s comments sound even more condescending and offensive when juxtaposed against the daily struggles of a small business owner. His sarcastic line about entrepreneurs thinking their success came from being “just so smart” comes off as particularly snide. Imagine the impact if the Romney campaign decided to run one of these ads in every swing state, profiling small business owners from each one.