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Did Twitter Alert NBC to Critical Tweets?

The Independent’s Los Angeles correspondent Guy Adams — an outspoken critic of NBC’s Olympic coverage — is claiming he was unfairly censored after he had his Twitter account shut down for tweeting an NBC executive’s corporate email address. The tweet allegedly violated Twitter’s rules, and Adams was suspended after NBC filed an official complaint.

But NBC’s communication shop is now telling the Telegraph that Twitter actually contacted NBC about Adams’ tweet, and guided them through the complaint process.

Why would this matter? Because Twitter and NBC inked a partnership over Olympic coverage that began just last week. And it has some wondering whether that relationship led Twitter to shut down Adams’ criticism of their Olympic coverage:

One of the tweets urged his followers to send their views to Gary Zenkel, the president of NBC Olympics. Adams subsequently published Zenkel’s corporate email address and a complaint was filed by NBC.

But in an email to the Daily Telegraph, Christopher McCloskey, NBC Sport’s vice-president of communications, said Twitter had actually contacted the network’s social media department to alert them to Adams’ tweets.

Some of are framing this as a free speech issue, but it’s really not. Twitter is run by a private company and has the right to suspend users from its platform. Adams, a newspaper correspondent, obviously has other outlets he can use to exercise his speech rights.

Of course, Twitter would also damage its own reputation if it decided not to reinstate Adams. Which is probably the most confusing part of this whole story. Guy Adams isn’t exactly a household name, and while his criticism of the Olympic coverage may have been an annoyance for NBC and Twitter, 99 percent of their audience probably never heard any of it. Would Twitter really risk its public image by shutting him down without cause? Or was this an honest concern about rules violations?

The company has said in the past that it “strive[s] not to remove tweets on the basis of their content.” Strives is the key word. Most Twitter users would probably be uneasy with the idea of Twitter targeting critics of its business interests, if it turns out that was what happened here. Either way, this is a reminder of what Twitter is and what it isn’t. Sometimes it’s easy to forget that Twitter isn’t just a giant, unbridled chat room full of everyone you know; it’s a private company-run community with limits, and the rules may not always be enforced evenly across the board.

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4 Responses to “Did Twitter Alert NBC to Critical Tweets?”

  1. BDZ says:

    As Rush pointed out, the hypocricy is that Twitter did not do anything to Spike Lee when he attempted to publish Zimmerman's address in Florida.

    • Ed Alberts says:

      Didn't Spike Lee also publish the *wrong* address? n nSounds to me like one lovely lawsuit against deep-pocket Twitter — negligence. It is one thing to have a no-touch rule, but once you establish a policy you are guilty of negligence should you fail to enforce it. Lots of colleges love to have "dry" dorms until they realize the liability they face should (when) the booze gets snuck in anyway, and then something bad happens….

  2. Empress_Trudy says:

    I did note that a lad in England was arrested for an 'insensitive' tweet related to how an athletes loss 'shamed his dad' – a dad who died recently. I think we can agree that free speech, sanity, common sense are all dead in Britain now and there's no hope.

  3. Ed Alberts says:

    Twitter may be a private company, but if it is also a monopoly – and it is — it then comes under the Sherman Anti-Trust Act as defined by the AT&T Breakup Settlement precedent. And it won't be long before we start hearing that — and it is an interesting issue. Along with issues about how it should be regulated as a natural monopoly like the electric company is. n nTo what extent is Twitter a "common carrier"? I think this, more than anything else, is why they reinstated the account — there are some really serious questions that need to be asked about Twitter being a private company but being allowed to be a monopoly and NBC didn't want to be responsible for that vis a vis the Olympics. n nNo, I don't want Eric Holder regulating Twitter. On the other hand, what AT&T understood for years — what a lot of other companies inherently understand — is that if you play games like this with content you are inherently going to get folk worried about undue influence and the lack of a sizable competitor. And who exactly is the competitor to Twitter? Can there even *be* an effective competitor to Twitter without massive redundancy that defeats its very purpose? n nRemember, we once had one — just one — phone company in this country. One — just one — long distance company. Seriously…..

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