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Romney Outraises Obama by Wide Margin

For the second month in a row, Mitt Romney outraised President Obama by a wide margin. Obama and the DNC brought in $75 million, the campaign announced on Twitter, while the Romney campaign and the RNC raised $101 million:

The gap is slightly smaller than it was in June, when Romney raised $106 million and Obama brought in $71 million, but it’s the second-straight month that Romney has pulled in nine figures and the third-straight month he has outraised the incumbent president.

The fundraising numbers are split between the candidates’ campaign committees, their respective national party committees and joint fundraising committees that raise money for both entities.

Romney’s campaign said the three combined had $185.9 million in the bank at the end of July; Obama’s team did not announce a cash-on-hand figure.

Romney had a $25 million cash-on-hand advantage over Obama early last month, and it’s undoubtedly grown since then. Obama has also been spending his campaign money at an unprecedented rate, according to the New York Times:

President Obama has spent more campaign cash more quickly than any incumbent in recent history, betting that heavy early investments in personnel, field offices and a high-tech campaign infrastructure will propel him to victory in November.

Since the beginning of last year, Mr. Obama and the Democrats have burned through millions of dollars to find and register voters. They have spent almost $50 million subsidizing Democratic state parties to hire workers, pay for cellphones and update voter lists. They have spent tens of millions of dollars on polling, online advertising and software development to turn Mr. Obama’s fallow volunteers corps into a grass-roots army.

But now Mr. Obama’s big-dollar bet is being tested. With less than a month to go before the national party conventions begin, the president’s once commanding cash advantage has evaporated, leaving Mitt Romney and the Republican National Committee with about $25 million more cash on hand than the Democrats as of the beginning of July.

Obama will have less money for advertising blitzes this fall, but let’s also look at this in perspective. There’s a finite amount of advertising dollars you can spend before you saturate the airwaves, so perhaps the Obama campaign isn’t concerned about lagging in that area. The most critical element for the president is getting his base to turn out and vote, which is why he burned through so much cash investing in on-the-ground infrastructure.

Which is one reason Democrats are probably so concerned about the voter ID law. It doesn’t seem like much to ask a voter to show proof of identity, but it could also require some degree of pre-planning (either to apply for an ID or to bring an ID along) that the very low-interest, apathetic voters just don’t feel like investing. And these are the same voters who get-out-the-vote operations tend to target.



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