Commentary Magazine


Contentions

Why “We Built It” Is So Effective

We’re only a few hours into the Republican National Convention and journalists are already getting sick and tired of the party’s “We Built It” theme. The incessant use of the phrase and the drumbeat of reminders of President Obama’s gaffe may be wearing on some viewers too. No tag line has ever been beaten down harder at a national convention. But Democrats who assume that the Republicans are overdoing it are probably mistaken. The line works. Even more important, despite the arguments from liberals that it was taken out of context, the more the full sound clips are played, the more its clear that it represents a window into the president’s core philosophy.

The Obama campaign is happy with the idea of this election being a choice between competing visions rather than merely a referendum about the president’s conduct in office. They believe that means they can frame the presidential contest as being between what the president claims is his moderate agenda against an extreme Republican program. The Todd Akin fiasco was a huge boost for this strategy since it plays into the fake “war on women” line that will, no doubt, be the theme song of next week’s Democratic convention. But the “we built it” line is the way Republicans re-focus Americans on what they already dislike about the administration.

Americans know that the president who rammed ObamaCare and the so-called stimulus down the throats of a reluctant country is addicted to big government solutions. The president was only speaking from his heart when he gave his memorable critique of individualism. It wasn’t really a gaffe because it was just Obama discussing his core philosophy about society. “We built it” sticks because it is nothing more than an illustration of the real divide between the two parties. Journalists and maybe even some in the television audience may be weary of it, but not as much as the president will be before this campaign is over.

Introducing Commentary Complete

4 Responses to “Why “We Built It” Is So Effective”

  1. Joe Miller says:

    It appears, Mr. Tobin, that you endorse outright lies as long as they work in your favor. When he said, "You didn't build that" the President was discussing the infrastructure necessary to businesses and the video of his remarks shows that unmistakably. When you assert therefore, that Obama was disrespecting the efforts of entrepreneurs, you are lying. It was not a "critique of individualism. You are also lying on that point. But the whole Republican campaign is evidently to be built on outright lies, as evidenced by the fraudulent claim that Obama has "gutted" the work requirement for welfare. Well, whatever lies you have to tell to win, right Mr. Tobin?

  2. Joe Miller says:

    It appears, Mr. Tobin, that you endorse outright lies as long as they work in your favor. When he said, "You didn't build that" the President was discussing the infrastructure necessary to businesses and the video of his remarks shows that unmistakably. When you assert therefore, that Obama was disrespecting the efforts of entrepreneurs, you are lying. It was not a "critique of individualism”. You are also lying on that point. But the whole Republican campaign is evidently to be built on outright lies, as evidenced by the fraudulent claim that Obama has "gutted" the work requirement for welfare. Well, whatever lies you have to tell to win, right Mr. Tobin?

  3. Chris Free says:

    "More than any single action by the government since the end of the war, this one would change the face of America with straightaways, cloverleaf turns, bridges, and elongated parkways. Its impact on the American economy—the jobs it would produce in manufacturing and construction, the rural areas it would open up – was beyond calculation." — Dwight D. Eisenhower n n"Out there [in the West], where men are men, rugged individualists all, they don't like the feds doing much of anything other than subsidizing their electric power and grazing and water, and building the Interstate Highway System . . ." — George F. Will n

  4. Elie says:

    The clip which should be re-played over and over is what? The answer is the one in which dear friend Obama demanded President Mubarak step down immediately. If it were me i would pick some appropriate stills and video of Mubarak with US leaders, when he was one of our most trusted and important allies. I would play video of Obama enunciating his rationale for backing the “rebels” over protection for Mubarak. Then, you can show how as soon as Obama was elected he traveled to Egypt and made a speech in a known Mulim Brotherhood dominated institute of higher learning. It shows Obama knew what he was doing; that is , by forcing Mubarak out, only The MB could have prevailed, being the best organized after the government of Egypt.

Leave a Reply