Commentary Magazine


Romney Campaign Plays Up Bain Record

Mitt Romney continued his Bain Capital defense blitz today, unveiling a website and video campaign touting his record at the firm. The name of his new website,, alludes to Bill Clinton’s praise of Romney a few months back. The videos feature former Bain employees extolling Romney’s work at the helm of the company:

Despite Obama’s barrage of attacks on Romney’s Bain record, it’s not clear whether the attacks have stuck. The Obama campaign has hammered almost every conceivable anti-Bain angle, going so far as to suggest Romney committed a felony on the company’s SEC filings. What else do they have to say on the topic? They’re running out of stories.

In contrast, there are plenty of Bain successes the Romney campaign can highlight. As his website notes, 80 percent of the companies in the firm’s portfolio have increased revenues since its founding. The media focus on the relatively few companies that filed for bankruptcy — 5 percent, according to the Romney campaign — has given a distorted view of Bain. And much of the information on his website and in the videos will probably be new, even to Romney supporters.