President Obama has officially been running for reelection for 18 months. His campaign and supporting super PACs have spent $770 million and counting. But now, just two weeks from election day, he’s suddenly decided to start campaigning on his second-term agenda:
Faced with persistent calls for more detail about what a second term would look like, President Barack Obama on Tuesday released a glossy, 20-page repackaging of the plans he has announced on subjects from energy to education.
Obama planned to unveil the booklet, “The New Economic Patriotism: A PLAN FOR JOBS & MIDDLE-CLASS SECURITY,” at an event in Delray Tennis Center in Delray, Fla.
The president, Vice President Joe Biden and other campaign surrogates plan to hold up the booklet at rallies as they barnstorm swing states in the final two weeks before Election Day on Nov. 6.
Funny that the cutting-edge social media gurus on Team Obama are counting on a booklet to carry them through the final stretch. It’s a bit late to change the message, but apparently Obama realizes his go-negative strategy has failed in the last weeks of the campaign. Romney debunked all the summertime attack ads in a single debate, simply by opening his mouth and seeming reasonable. Now the Obama campaign realizes it actually has to present a positive alternative.
But a sudden shift like this also gives the impression of desperation, and the timing suggests that internal polling isn’t looking as good as the Obama campaign claims publicly. That would also explain the president’s overly-aggressive demeanor in last night’s debate. Maybe he knew he needed a knockout punch to change the dynamic of the race.