Elizabeth Warren’s Senate campaign against Republican Scott Brown in Massachusetts has sought from the beginning to nationalize the race. Brown is popular and a local Bay Stater with blue-collar roots, and Warren is a tenured law professor from out of state. But she is also a Democrat, in a state full of them. So she has tried to make the race almost solely about control of the U.S. Senate, and has gained some momentum making Brown a stand-in for the national Republican Party.
One sign that this tactic was successful is that on the eve of the election, both the Massachusetts campaigns sound almost exactly like their national counterparts. Brown, like Mitt Romney, is touting his bipartisanship and willingness to bring the two parties together to break the “gridlock” in Washington and get the economy moving again. Warren, on the other hand, is appealing to her party’s base, going almost exclusively negative, and doing the impressive juggling act of trying to advocate for women while also wrapping herself in the legacy of Ted Kennedy–an ironic combination to say the least. Another sign the messaging is working is that the candidates’ supporters are making the same arguments:
“Women are equal to men and we ought to get paid the same,” Warren said to a cheering crowd.
Like Democrats across the country, Warren has hammered the GOP, saying the party is waging a war on women, and has used Brown’s votes on several issues affecting women, including equal pay, to try and tie him to his Republican colleagues.
It’s a message that resonated with people in the gym in Lowell, including Laura McLaughlin.
“Why I’m here?” McLaughlin said. “Because I’m a woman. Let me tell you: I am 75 years old, I worked from age 20 to 65. When I was 63, we got equal pay in a community college. [It] took that long to get equal pay.”
And here’s a typical Brown supporter from the same story:
As Brown headed back for his bus, people crowded around him as if they did not want him to leave. Among them was Patrick Manning, who brought his two young daughters in his Ford F-150 pickup truck. Manning, an Army veteran, works for the Department of Public Works in Norwood.
“Scott is a … he is bipartisan. He can work between the two aisles, and when you have so much division up on Capitol Hill and they’re not working together, and Scott’s one of the people that will go in there and he can listen to both sides and do what’s right for both sides and make the best choices for the American people, not what’s right for the party,” he said.
Manning sees the race as much more partisan than Brown’s race against Martha Coakley two years ago.
“Because I believe Elizabeth Warren is much more partisan,” Manning said.
As the Boston Globe reports, the two latest polls of the race are split: one shows a one-point Brown lead, the other a four-point Warren lead. But the Globe also notes that Obama is favored over Romney 57 percent to 37 percent in the state. Warren’s strategy to change the subject every time her name comes up (or Brown’s, for that matter, since he has a solid approval rating) is a strange way to win a mandate to represent your state. But if Warren is as unpopular as she seems to think she is, she may be right that this is her best bet.
Brown, on the other hand, is in normally safe waters for an incumbent: job approval nearing 60 percent one day before an election. But the disappearance of Blue Dog and pro-life Democrats has shown a Democratic Party trending to its extremes and away from the center. In that environment, Massachusetts Democrats may prefer the liberal candidate to the competent, popular one, especially in the polarized atmosphere of a presidential Election Day.