On Monday afternoon, Mayor Michael Bloomberg called a press conference to discuss a judge’s decision to strike down his infamous soda ban. The mayor told reporters he was confident the ban would be upheld by higher courts, and explained why the soda ban has been such an integral part of his administration: “It would be irresponsible not to do everything we can to try and save lives.”
On that point, I agree with Mayor Bloomberg. His administration should be doing everything it can to save the lives of its citizens. Would a ban on soda (he calls it “portion control”) actually save lives? The research indicates that the soda industry is already suffering. Today the New Yorker quoted a soda industry statistic showing a 12-percent decrease in non-energy drink sales for the carbonated soft drink industry since 2005. Despite that decline, obesity rates have continued to climb. Attempts to institute taxes on soda have proven futile in fights against obesity and there has been little successful research conducted into if reduced soda intake would effectively reduce BMI (body mass index). Putting aside the egregious violations of individual liberty that this and many other Bloomberg pet projects commit, the soda ban would also likely achieve few, if any, of its aims.
If Bloomberg were so interested in saving lives, he should be focusing on how to do so within the bounds of his powers as mayor–powers that wouldn’t be challenged in court and fought over long after he leaves office. In 2004, shortly after becoming mayor, Bloomberg delivered a speech outlining his administration’s goals, including promising to lower the city’s shelter population as well as tackling other issues related to the homeless. The Atlantic Cities reports on how that turned out:
In January 2013, for the first time in recorded history, the New York homeless shelter system housed an average nightly population of more than 50,000 people. That number is up 19 percent in the past year alone, up 61 percent since Bloomberg took office, and it does not include victims of Hurricane Sandy, who are housed separately.
The Bloomberg administration has blamed the economic crisis for the record numbers of homeless citizens in city shelters, but City Limits took Bloomberg and his administration for task on their wavering commitment to solving the problem, which has now turned into a crisis:
In the final chapter of his tenure, Bloomberg and the Department of Homeless Services appear worn out on the issue, maybe downhearted by the size of the problem. A sense of helplessness has grown where there was once a hint of notable successes. For all the brash ambition in the mayor’s final state of the city speech in February, homelessness didn’t merit a mention.
The Mayor’s staff and press office have spent a considerable amount of time and energy promoting a soda ban that the research suggests will be ineffective. Instead of spending the city’s limited resources in this manner, Bloomberg would have better served the city of New York by upholding his promise to homeless New Yorkers to get them off the street and into homes. The next mayoral election is in November. If Bloomberg decides to punt the issue to his successor, New York City’s homeless will spend at least one more winter in the cold.