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Mitt Romney or “Mitt Romney”: How Buyer’s Remorse Works

Former Mitt Romney campaign advisor Emil Henry makes an impassioned plea for renominating his old boss in 2016 in Politico Magazine. He knows that such a suggestion will be controversial, so it’s fitting that he–or his editors, more likely–subheadlined the piece “I’m absolutely serious.” The question, though, is whether the lessons of 2012 and the following years would lead the GOP to choose Mitt Romney or “Mitt Romney.” It is a choice between copying the 2012 GOP nominee’s homework vs. renominating the man himself.

Henry begins by spelling out the challenge of losing a presidential election and then not only winning the nomination again but winning the general election as well. (The model is Nixon.) Henry breaks down the case for Romney into three categories:

  • Romney is re-emerging as the de facto leader of the Republican Party.
  • There is no natural 2016 GOP nominee and the field is highly fractured.
  • All failed nominees other than Romney were career politicians.

Does Romney qualify as someone who isn’t a “career politician”? I can see both sides of this debate. The other two claims seem to me arguments against Romney, if anything. His “re-emergence” as the de facto leader of the party is really his re-emergence as a respected figure of the establishment–an establishment which so happens to be locked in a rather nasty public battle with the party’s conservative grassroots.

In that context, a Romney nomination is unthinkable. Romney was really the last of the “next in liners” with regard to the party’s nominating process. His loss was the end of turn taking and the beginning of the party’s turn to its next generation.

And that brings us to the second point. The field is “highly fractured” not out of weakness but strength. The field of possible 2016 candidates is far more dynamic and in line with the party’s emerging identity than the 2012 field. Romney was preferable even to many conservatives over Newt Gingrich, Ron Paul, and Rick Santorum. It’s doubtful the same would be said for Scott Walker, Marco Rubio, Rand Paul, Mike Pence, or Bobby Jindal.

There are times when an elder statesman is the appropriate candidate. There’s a much stronger case for a Romney candidacy without the Romney, however. The case for Romney is really about buyer’s remorse–it would be the GOP telling the electorate “we told you so.” But as Henry himself intimates, the electorate doesn’t actually need to be told that. The buyer’s remorse is real, and it’s because they realize now that voting for the birth-control-and-Big-Bird candidate was a fairly irresponsible thing to do.

Barack Obama tends to run extremely shallow campaigns. Manufactured war on women controversies and episodes of messianic self-love are usually all you get. But the electorate seems to have assumed that the ideas would come later–that, at some point, Obama would think seriously about the issues of the day, end the perpetual campaign, and start governing. What they got instead was grade-school name calling. On foreign policy, his dithering and disastrous “leading from behind” led to chaos and disintegrating borders. The response of the international community to this was predictable. No one takes Obama seriously, and his diplomatic endeavors have mostly been laughed out of the room.

What they reasonably hoped was that this would stop after Obama’s reelection, when he had no more elections ahead of him. They have learned the hard way the president had no such intentions. Thus their buyer’s remorse is pretty strong, but also much less relevant to 2016. Just because they wish someone else had won in 2012 doesn’t mean they would prefer Romney to someone who isn’t Obama in a future election. Buyer’s remorse doesn’t really work that way.

But they do have an understanding of the consequences of the president’s world view, and it happens not to be too different from the presumptive 2016 Democratic nominee, Hillary Clinton. She was, after all, the president’s secretary of state, who managed the Russian “reset,” ignored some allies while haranguing others, and presided over the light-footprint model of state intervention that resulted in the death of an American ambassador in Libya.

It turned out that Romney was right about a whole lot, both on domestic policy and especially foreign policy. Perhaps that’s the road map future candidates will follow: not to mimic all of Romney’s policy prescriptions, but to concentrate on where and why he was right and how polling shows these areas to be weaknesses for the current ruling Democrats. That doesn’t mean they’d need to run Mitt Romney in order to make those arguments, but does explain why we’re having this conversation to begin with.


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One Response to “Mitt Romney or “Mitt Romney”: How Buyer’s Remorse Works”

  1. DAVID PATTEN says:

    I think re-nominating Romney is an intriguing idea. The buyer’s remorse aspect could win him real votes. There are a lot of people out there who are literally thinking to themselves, “I wish I had voted for Romney.” Since people don’t like making the same mistake twice, they might be inclined to vote for him given a second chance. I’m not sure a candidate who merely follows his roadmap will be able to claim these same votes. Romney’s already proven he can win 47% of the vote, and his stock has risen since then. People have seen a less mechanical, more amiable side of him. His foreign policy ideas have been vindicated, especially with regard to Russia where his widely-mocked warnings would serve as a nice contrast to Clinton’s failed “reset.” Also Clinton’s recent ill-considered remarks about her wealth might come back to haunt her if she tries driving home an attack on Romney’s out-of-touch affluence. Romney would be a winnable candidate if he ran. The good news though is that at this stage Romney is not the Republicans only winnable candidate.




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