I Wish They Wouldn't Do That!
“Dr. Benjamin Fine, Education Editor, New York Times, will direct the first institute on public relations for Jewish community leaders,” a news item in Editor and Publisher states.
Dr. Fine certainly has a great opportunity!
As he reads his morning paper, this writer, a practitioner in the field of public relations, constantly finds himself saying, “I wish they wouldn’t do that!”
To the “outsider,” there has never seemed to be any well-planned or united program of Jewish public relations. (Probably this is because the Jews themselves seem to be split into factions.) On the contrary, Jews—as individuals or in their groups—seem to act unwisely in their public relations problems.
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