Selling God, by R. Laurence Moore
In this book R. Laurence Moore, who teaches history at Cornell, takes the reader on a guided tour of the interaction between religion and commercialism in the United States from the early 19th century to the present time. As a guide he is very well informed, articulate—and brash. His opening sentence sets the tone:
I follow religion with much the same exuberant spirit that many of my friends follow baseball. Readers offended by the suggestion that religion exerts an appeal analogous to that of a form of commercial entertainment might as well stop here.
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