Strange Justice, by Jane Mayer and Jill Abramson
The media blitz that accompanied the publication of Strange Justice: The Selling of Clarence Thomas, by Wall Street Journal reporters Jane Mayer and Jill Abramson, ought to be studied and analyzed by publicists much as the campaigns of Hannibal, Nelson, and Rommel are studied by military tacticians. Now here was a brilliant public-relations barrage: a massive excerpt in the Wall Street Journal; an hour-long edition of ABC’s Turning Point devoted to the book, with Ted Koppel’s Night-line and Larry King Live in tow; a volley of morning shows; articles landing everywhere from Newsweek to Mirabella; and even a National Book Award nomination announced—in a feat without precedent in the annals of history—before the tightly-held volume was in the hands of anyone but the publishers and the competition’s judges.
This tally is hardly exhaustive, merely illustrative. Strange Justice clearly struck a chord that set virtually the entire American media culture humming in sympathetic vibration.
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