The Study of Man: Can We Fight Prejudice Scientifically?
The three-day Public Relations Workshop recently sponsored in New York by the American Council of Race Relations brought into sharp focus the quandary in which workers in the field of combating group prejudice find themselves today. Three groups were represented in the meetings: experts in the general field of public relations, including advertising, direct mail, film, radio, and press; professional workers on the staff of national and local agencies specifically concerned with fighting group discrimination; and social scientists from the universities and national defense agencies.
Here is the background of the dilemma as the Council sessions revealed it: aroused to the menace of race hatred, people of good will have joined with representatives of minority groups in a whole spate of activities, locally, nationally, and even internationally. Depending on the time, the place, and the people, this activity ranges all the way from folk festivals and community sings to plastering the landscape with billboard posters. Prompting their work is the desire to “do good,” to spread brotherhood and unity, to secure fair and just treatment for all men regardless of the color of their skins, countries of birth, or forms of worship. And permeating it is an unmistakable pressure of dread, an urgent sense of the need for immediate action against an enemy endangering the wellbeing and future of America.
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