Commentary Magazine


Topic: Big Bird

Obama “Big Bird” Strategy Officially a Joke

Hopefully the “Daily Show” wasn’t one of those “comedy shows” that Team Obama planned to air its “satirical” Big Bird advertisement on, because Jon Stewart tore the ad to shreds last night. Noting that “the most damning line in that ad” was “I’m Barack Obama and I approve this message,” Stewart practically pleaded with the campaign to “let it go”:

It’s not just Stewart; in a Reuters report, Democrats said they’re stumped by the small-ball strategy as well. Some wonder whether there’s some hidden strategy here, aimed at cutting into Romney’s gains with women voters, or if it’s simply an effort to rally the base:

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Gibbs: Big Bird Ad Makes “Important Point”

It looks like the Obama campaign is forging ahead with its ill-conceived Big Bird ad campaign, despite ridicule from across the political spectrum. On the Today show this morning, Robert Gibbs defended the ad against allegations that it makes the president seem trivial and desperate:

“The ad and the President have an important point on this,” said Gibbs on NBC’s “Today” show. “Mitt Romney in Wednesday’s debate said, ‘I’m going to get tough by getting “Downton Abbey” and going to war with “Sesame Street” ‘ when he’s going to let Wall Street off the hook and not hold them accountable as we go on financial reform.

“We can’t have a president that does that. That’s certainly part of a very real issue and I think it’s one more piece of something … that Mitt Romney said in the debate that he would like to change or that is a position that he is going to want to change,” Gibbs continued, accusing Romney of changing his stance on numerous issues.

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Mitt Romney Won’t Kill Big Bird

It’s the line from the election that liberals are clinging to–it’s the only one they can. Romney will kill Big Bird and destroy public television, robbing our children of the joy of Sesame Street. The world will become a sad, dejected place without Big Bird and his posse if Mitt Romney is elected president of the United States. Who could possibly want that? Obama is already hitting the stump with this message, and liberals have picked up the fight for Big Bird.

The actual Romney quote from the debate reads as follows:

I’m sorry, Jim, I’m going to stop the subsidy to PBS. I’m going to stop other things. I like PBS, I love Big Bird. Actually like you, too. But I’m not going to — I’m not going to keep on spending money on things to borrow money from China to pay for. That’s number one.

Does this mean Mitt Romney wants to kill Big Bird? Will Big Bird and his friends disappear off the airwaves? No, on both counts.

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