The line from Romney headquarters last month was “every day we’re not talking about the economy is a day we lose.” This line, which came from the highest reaches of the campaign, was proffered to explain the unwillingness to provide substantive details on a host of policies besides the economy. Well, Romney HQ isn’t talking about the economy these days. It’s talking about the ad that all but accused Romney of murdering a woman with cancer. It’s talking about its vice-presidential pick. It’s talking about whether its ad accusing the president of gutting welfare-to-work laws is accurate. Guess what? It turns out you can’t just talk about the economy when people—and the media—want to talk about something else.
The polls suggesting he’s seven or nine points behind are surely wrong, but given that there is only one national poll that shows him ahead, we have to presume Romney is behind. He should presume he’s behind. And given that there’s no good reason whatever for Obama to be leading, one can only presume that Romney’s strategy in July and now in August is not working.
Which is why the “we only talk about the economy” line, while superficially clever, was and is so foolish—stupid, even. Of course Romney wants to focus on that one issue. It’s the one that hurts Obama the most, and the one on which he seems to score the best. He and his team have an idea about the campaign. They need to win independents to win. Independents are less ideological. So don’t press the ideological buttons. Keep it simple. Keep it plain. Obama has hurt you. I’ll help you. Fine.
But that’s not the only reason they’re doing it this way.
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