Rather than seeking to challenge President Obama for the title of the “cool kid” in the race, the Mitt Romney campaign will seek to win the adult vote. That’s the spin from Romney senior advisor Eric Fehrnstrom, whom Politico quotes as telling a Washington gathering yesterday that his candidate won’t seek to top the president when it comes to “slow jamming the news,” as Obama did this past week on the “Late Night With Jimmy Fallon” show. That’s a good idea, because although Obama may not be as cool as he or his idolaters think he is, the incredibly square Romney isn’t likely to convince anyone that he is hip. The real question is whether coolness will matter as much in 2012 as it did in 2008.
As Politico notes, the John McCain campaign also found itself facing a coolness deficit vis-à-vis Obama and sought to brand the Democrat as a mere “celebrity” that wasn’t fit for the White House. But in a year in which an extraordinary turnout of young and minority voters besotted with the “hope and change” mantra were a key factor in the outcome, the attempt to make the election a contest between a war hero and a celebrity backfired, as the latter won easily. Writing the day after the White House Correspondents Dinner, an event whose purpose seems to be to link politics with celebrity, the notion that sober policy may trump coolness may seem heretical. Yet after four years of an ineffectual administration with few achievements to its credit, coolness may not be as important as the fact that the economy has stalled again.