The Wednesday before the election, Mitt Romney sent a special message to volunteers about a special project his campaign was working on: “With state of the art technology and an extremely dedicated group of volunteers, our campaign will have an unprecedented advantage on election day.” What is it they say about something that sounds too good to be true? It probably is. That was the case with the Romney campaign’s “Project ORCA.”
The idea behind Project ORCA was simple, albeit far too complex in execution. Romney’s Boston headquarters wanted a way to track who had been to the polls in swing states, and who had not. It was the most complicated GOTV (get out the vote) effort in GOP history. Volunteers in swing states would be assigned polling places. They would be given lists of every registered voter assigned to that polling location. Those voters would be reported on to Boston via a web application when they arrived to vote, and if that failed, via phone or, as a last resort, voice. Volunteers were to log in to the application, use their assigned pin number and password, and begin reporting on voters who had come through their polling place by ID number. A source familiar with the campaign told me that Boston would initiate calls and visits to those who had not yet gotten to the polls.