Howard Cosell was a legendary sports announcer—but anyone familiar with his career knows that he always felt limited by covering sports. Mr. Cosell viewed himself as a Voice of Social Conscience. He believed athletics was generally too trivial for his attention. His ambition was to become the anchor of ABC’s “World News Tonight”—and he contemplated a run for the Senate. By the end of his life, Cosell turned on sports and became a bitter man.
I thought about Cosell after listening to NBC’s Bob Costas deliver his anti-handgun commentary at halftime of Sunday night’s Eagles-Cowboys game.
Mr. Costas could have set aside a moment of silence during the broadcast to remember those who died (as Costas did during the London Olympics, as a way to honor the Israeli coaches and athletes who were killed in the Munich Olympics 40 years ago). Instead Mr. Costas, in addressing the apparent murder-suicide by the Kansas City Chief’s Jovan Belcher (Belcher killed the mother of his young daughter before killing himself), blasted those who used “that most mindless of sports clichés … Something like this really puts it all in perspective.” Costas went on to say that “those who need tragedies to continually recalibrate their sense of proportion about sports would seem to have little hope of ever truly achieving perspective.”