Commentary Magazine


Topic: negative campaigning

Media Decry Attacks From “Both Sides”

You have a Democratic campaign that’s painting its opponent as a felon, a tax-dodger, a dog-abuser, and a killer who will bring back slavery. On the other side, you have a Republican campaign that’s responding to these attacks as “hateful” and “inappropriate.” The media spin? Both sides need to tone down the “toxic rhetoric”:

“You thought last week was bad? Just when you thought last week’s third grade insults were as low as the campaign could go here, here we go again, the campaign has gotten even uglier,” MSNBC’s Chuck Todd said Wednesday. “It’s not faux outrage, it’s real outrage. Over the last 24 hours, the attacks from both sides have reached a new level of vitriol.”

CNN’s Soledad O’Brien said the campaigns struck a new note of negativity.

“Romney and Obama campaigns going on the offensive at the same time? What that means is nasty rhetoric, really nastier than ever,” she said this morning.

Seriously? Romney has basically stuck to attacks on Obama’s policy, it’s the Obama campaign that’s gone into the gutter. In fact, the only “negative” remarks from the Romney campaign cited in the Politico story were made in response to Democratic smears. Yes, Reince Priebus called Reid a liar — in response to Reid’s baseless accusations that Romney didn’t pay taxes for 10 years. The Washington Post gave Reid’s claim four Pinnochios, and Politifact rated it as “Pants on Fire.” Should they be criticized for toxic rhetoric as well?

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You have a Democratic campaign that’s painting its opponent as a felon, a tax-dodger, a dog-abuser, and a killer who will bring back slavery. On the other side, you have a Republican campaign that’s responding to these attacks as “hateful” and “inappropriate.” The media spin? Both sides need to tone down the “toxic rhetoric”:

“You thought last week was bad? Just when you thought last week’s third grade insults were as low as the campaign could go here, here we go again, the campaign has gotten even uglier,” MSNBC’s Chuck Todd said Wednesday. “It’s not faux outrage, it’s real outrage. Over the last 24 hours, the attacks from both sides have reached a new level of vitriol.”

CNN’s Soledad O’Brien said the campaigns struck a new note of negativity.

“Romney and Obama campaigns going on the offensive at the same time? What that means is nasty rhetoric, really nastier than ever,” she said this morning.

Seriously? Romney has basically stuck to attacks on Obama’s policy, it’s the Obama campaign that’s gone into the gutter. In fact, the only “negative” remarks from the Romney campaign cited in the Politico story were made in response to Democratic smears. Yes, Reince Priebus called Reid a liar — in response to Reid’s baseless accusations that Romney didn’t pay taxes for 10 years. The Washington Post gave Reid’s claim four Pinnochios, and Politifact rated it as “Pants on Fire.” Should they be criticized for toxic rhetoric as well?

But media figures who sold the public on the myth of Obama’s new, upbeat brand of politics back in 2008 apparently can’t admit that he’s the one spearheading the sleazy campaign tactics this time around. Hence, the more comfortable narrative that “both sides” are equally responsible for the negativity. Mark Halperin’s recommendation that Obama call Romney and propose a “truce” seems particularly unrealistic. How can anyone expect Obama to do this in good faith, after his campaign told Politico last year that it’s plan was to “destroy” Romney?

“Unless things change and Obama can run on accomplishments, he will have to kill Romney,” said a prominent Democratic strategist aligned with the White House.

The onslaught would have two aspects. The first is personal: Obama’s reelection campaign will portray the public Romney as inauthentic, unprincipled and, in a word used repeatedly by Obama’s advisers in about a dozen interviews, “weird. …

The second aspect of the campaign to define Romney is his record as CEO of Bain Capital, a venture capital firm that was responsible for both creating and eliminating jobs. Obama officials intend to frame Romney as the very picture of greed in the great recession — a sort of political Gordon Gekko.

Why should it be a surprise that the Obama campaign is doing precisely what it said it was going to do?

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