Immediately following the election, a great deal of attention was paid to the incredibly inept Romney GOTV effort by this blog and many others. The failure of the program Orca was almost too complete, too shocking to be believed and it left many, including myself, wondering what might have been if the Romney campaign had an effective GOTV effort on Election Day. Obama’s margin of victory was such that if there had been a GOTV and organizational effort by the Romney campaign even close to his opponent, there might have been a clear chance at victory in several swing states for the Republican nominee.
After the election, Romney’s digital campaign staff conducted a post-mortem with leading GOP and conservative strategists and, shockingly, reportedly came out feeling “cheerful” despite their walloping not only at the polls, but also in the digital realm. How could these experts have reached a conclusion so far from reality? Simply, many of these digital consultants have a financial incentive to maintain the status quo. RedState’s Erick Erickson named names shortly after the election and explained how and why a group of strategists linked to the RNC and other conservative groups rake in millions every election season, despite their continued failures. There is one notable exception to that group of consultants and digital strategists: Patrick Ruffini.