Commentary Magazine


Topic: political ads

Political Ads Are Slippery Evasions of Truth

Politics is an ugly, dirty business, a business where truth, in Winston Churchill’s marvelous phrase, is usually “attended by a bodyguard of lies.” Nowhere is this more apparent than in political TV ads, where the slippery evasions of marketing merge with the needs of ideology.

This week’s winner of the Lillian Hellman Memorial Prize for Mendacity (“Every word she writes is a lie, including ‘and’ and ‘the”—Mary McCarthy) is a new TV ad for the Obama campaign that the Washington Post, a liberal newspaper, gives four Pinocchios to.

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