Republican National Committee Chair Reince Preibus deserves kudos from his party for the exhaustive report produced by his staff about what the party needs to do to recover from its defeat last November. The “Growth and Opportunity Project” is must reading for Republicans who continue to grouse about the party’s problems amid recriminations about Mitt Romney’s loss. It contains valuable insights that ought to be heeded by conservatives about how to win elections in the future. Its sections on messaging, fundraising, voter registration, technology, turnout efforts, outreach to neglected sections of the electorate like Hispanics and youth voters and candidate selection all reflect both an honest assessment of what went wrong and what needs be done in the future to ensure the GOP returns to majority status. Other suggestions like limiting presidential candidate debates during the primaries, streamlining the nominating process and moving up the date of the national convention are also smart.
It’s not clear yet whether ornery conservatives who resent the idea of a party rebranding will now start calling Preibus a RINO for suggesting some things have to change if a Republican is going to win the White House in the foreseeable future. To the extent that they believe–as some speakers at CPAC seemed to suggest–all the GOP needs to do is to ignore the problems and simply be more faithful to conservative ideology, they are part of the problem rather than the solution. As Our Pete Wehner and Michael Gerson wrote in their seminal article on the future of the Republicans in the March issue of COMMENTARY (which was quoted in the RNC report), serious thought must be given to rethinking the way the party approaches elections and some issues without abandoning its principles.
But the debate about this necessary report should not overlook one salient fact. No matter how smart the Republicans get in the next four years, they won’t win the presidency back until they nominate a better candidate than their opponents. That may seem to be such an obvious conclusion that it doesn’t merit discussion, let alone debate. But even as Republicans are rightly urged to heed the conclusions of the RNC report, it is still worth remembering.