Commentary Magazine


Topic: Socks the cat

Obama Campaign Doubles Down on the Dog

Two weeks ago, I wondered whether the “Dog War” between the Obama and Romney campaigns was over. Once the story about the president eating dog meat as a boy came out, I thought that had to be the end of the endless columns by liberal pundits resurrecting the story of the Republican nominee’s dog Seamus riding to Canada on the roof of the family car. And when that was followed by the story about Romney saving a drowning dog (and a family of six, but apparently most Americans are just interested in the dog), I was sure that Democrats would decide to simply let the pet angle go and concentrate on more substantive criticisms of the GOP candidate. But I was wrong. As the Washington Post reported yesterday, the Obama campaign is apparently committed to the idea that there is a canine path to victory. According to the Post, the president is using the family dog Bo to front an Internet fundraising appeal pitched to pet lovers:

One Internet ad starts with a two-toned blue background, like dozens of other pro-Obama spots. Then the furry star pops into the frame, tongue out and ready to frolic. “Join Pet Lovers for Obama,” the ad implores.

The unlikely pitchman is Bo, the White House family pet, who may well be the first “first dog” to emerge as a central player in a presidential reelection campaign.

So while President Obama got some laughs at the White House Correspondents Dinner joking that “My stepfather always told me, ‘It’s a boy-eat-dog world out there,’” his strategists really still seem to think the dog issue works for him.

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